Stadiums & Ballparks · Game day, guided

60,000 people. One intelligent building.

A fan's day is a route — arrive, find the seat, explore without leaving it, tour the legends, collect the matchday stamps, beat the exit rush. Waypoints Studio turns every seat, gate, statue and concourse corner into a waypoint on that route.

14-day free trial · No credit card · First waypoints live before kickoff

Sunlit stadium bowl with a vivid green pitch, colorful seats and blue sky
The "now what?" moments

Four places a fan stands still.
Four waypoints that move them.

Every game day has the same pauses — found the seat, spotted the statue, hit the concourse, headed for the gate. Each one becomes a scannable waypoint that answers the moment and moves the day forward.

Waypoint · Sec 214, Row F

Your seat

Scan the code on your ticket — or the sign at your section entrance — and the day starts here: kickoff countdown, lineups, and the legends tour and trivia for this exact section.

Find your way
Waypoint · North Plaza

The legend's statue

The bronze out front isn't a photo op — it's chapter one of the legends tour, told in the club's own voice.

Hear the story
Waypoint · Concourse 200

The concourse

A live picture of every stand on this level — what's near, what's fast, what's worth the walk.

Shortest line right now
Waypoint · Gate C

The gate

First scan of the day drops the first stamp in the matchday collection — and points the way to Section 214.

Collect the gate stamp
Ask anything

And when a fan just has a question — "where's the nearest family restroom?" — every waypoint quietly answers it too. One tap, one answer, back to the game.

In the fan's hand

Point the phone at the bowl. Watch it light up.

This is what a fan actually sees. Every glowing pin is a real spot in the ground — a section gate, a concession stand, a restroom, the way out. One tap opens the answer right in the phone they already carry. Nothing to download.

Sunlit stadium bowl in bright daylight — vivid green pitch, colorful seats, blue sky — with glowing waypoint pins over the section gate, a concourse stand, a restroom and the exit stairway Find your seat Order from your seat Nearest restroom Exit & pickup
Every pin · a real spot, a one-tap answer

"Which gate for section 114?"

Order from your seat

"Where's the closest family restroom?"

Not a mockup

This is the actual app.

A real capture of a live waypoint conversation — every answer pulled only from that spot's own documents, right in the phone browser. The same engine answers a stadium's gate, seat and concession questions from the venue's own info.

Screenshot of the live Waypoints app: a visitor asking a waypoint questions and getting answers sourced from that stop's own documents
Live capture · the real app
Both sides of the turnstile

A great game day, and a better P&L.

A fan can…

The journey, start to finish
  • 🎟️Find the seatgate-to-seat directions from the first scan, no download.
  • 🧭Find anything without leaving itrestrooms, gates and the fastest exit from Section 214, Row F, Seat 12.
  • 🏆Tour the legendsstatues, banners and trophy cases become a narrated route around the bowl.
  • Collect matchday stampsgate, statue, first goal, halftime — a badge collection that builds all season.
  • 🚗Beat the exitthe fastest way out from your seat — nearest gate, exit and where to catch your ride — before the final whistle empties the bowl.

The venue gets…

Discovery and relief, same rails
  • 📈Dwell & returnfans who explore the legends tour stay longer and come back; every section becomes a story.
  • 🏟️Tours & trivialegends tours, player bios and kids' mascot trails at the exact moment of interest.
  • 🗣️Gameday ops that answer themselveswayfinding, policies and "where do I…" handled at the waypoint, not the guest services desk.
  • 📊A live map of activitywhich waypoints fire, where scans cluster, and the questions fans ask most — analytics per gate, section and stand.
From ops binder to opening whistle

Live before the next home game.

Four steps. No hardware installs, no fan app to force — just plates, signs and stickers where fans already stand.

1

Upload the matchday binder

Event-day ops docs, bowl maps, rosters, matchday programs, club history — drop in what you already have.

2

AI drafts the journey

Waypoints, the legends tour, stamp checkpoints and answer content — drafted from your documents, edited by you.

3

Place the waypoints

QR plates at seats, gates, statues and concourse corners. Print-ready signage in your team colors.

4

Game day goes live

Fans scan, explore, tour and collect. You watch the whole bowl light up on the dashboard.

9Stamps per matchday
0App downloads required
214Sections, each a story
1Scan from gate to seat
Pricing

Start self-serve. Scale to the whole bowl.

Every plan starts with a 14-day free trial. Self-serve gets a club or single venue moving today; the Business & Enterprise band runs full stadium deployments.

Self-serve · Card & go
Field Kit
$149 /mo

Prove it on one concourse.

  • 1 venue · up to 10 waypoints
  • Core experience builder + AI-generated content
  • Audio, video, quizzes & badges
  • QR, NFC & GPS triggers
  • 14-day free trial
Start free trial
Summit
$599 /mo

Everything, everywhere in the bowl.

  • Unlimited waypoints
  • Every experience block
  • AI talking-head guide
  • Multiple editors
  • Higher usage limits
Start free trial
Business & Enterprise · For the whole stadium
Business
$1,000
from / month

Multiple venues, unlimited waypoints, more editors, and higher fan volume.

Professional
$2,500
from / month

More venues, higher usage limits, and more editors and analytics.

Enterprise
$5,000
from / month

Unlimited venues, the highest fan and usage limits, and priority processing.

A stadium deployment typically runs $3,000–$10,000+/month — a rounding error against one game's guest-experience budget.

Talk to us
FAQ

Before the whistle.

Do 60,000 fans need to download an app?

No. Every waypoint is a QR scan that opens instantly in the phone's browser — gate, seat, statue, stand. No download, no account required to start the journey; fans who want their stamp collection saved sign in with one tap.

Can it really handle a full bowl scanning at once?

Yes. Waypoints are served from a global CDN, so 214 sections scanning during a halftime rush behave the same as one visitor on a quiet Tuesday. There's no on-site hardware to overload — the plates and signs are printed, not powered.

How does seat-level wayfinding work across our bowl?

Each seat waypoint carries its section, row and seat, so wayfinding and analytics are tagged to an exact point in the bowl. Every tier layers on multi-language audio, accessibility and deeper matchday experiences as you grow.

What happens on non-matchdays?

The same waypoints switch modes. The legends statue tells the team's history, the concourse plates guide concert crowds, and gate waypoints guide private events — one deployment, every event on the calendar.

Kickoff is a scan away.

Put the first ten waypoints on your concourse this week — free for 14 days, live before the next home game.