Zoos · Aquariums · Botanical gardens

Every enclosure becomes the best zookeeper you've ever met.

Tap the sign at the tiger habitat and she can roar on demand, tell you her name and her rescue story, and hand your kid a collectible stamp. No download. No headsets. Just the sign, awake.

Nothing to install Every language Live in a weekend
The "now what?" moment

Your kid is at the glass. The animal is right there. And the sign just… sits there.

Every zoo has a hundred of these moments a day. Waypoints turns each one into the reason families come back. Tap the sign — here's what happens:

Big cats · Enclosure 07Tap point

At the tiger

Panthera tigris sumatrae
🔊 Hear the roar Her rescue story Feeding time today Ask the keeper AI anything
Coastal cove · Enclosure 12Tap point

At the penguins

Spheniscus demersus
Why do they march? Play the waddle quiz 🏆 Earn the penguin badge
Main entrance · PlazaTap point

At the gate

Where the day begins
Collect the badge Become a member Today's keeper talks
Botanical loop · GardenTap point

In the garden

What's blooming right now
This week's blooms 🌱 Updates itself by season Pollinator spotting quiz
What your zoo can do now

Not signage. A zoo that inspires, rewards, answers & guides.

One platform behind every tap point — built from your own animal records, keeper notes and map.

Verb 01

Inspires

Conservation stories kids actually finish — told in 40 seconds by the animal itself, with an AR catch moment when the story lands. Not a plaque of latin they skim past.

Story → quiz → badge, at every enclosure
Verb 02

Rewards

Collect every animal stamp in the park. Those empty slots are the strongest signage you'll ever install — they pull families to the far end of the loop.

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Verb 03

Answers

"Ask the keeper" AI at every stop — answering only from your zoo's own animal records, in the visitor's own language. No made-up facts, ever.

Verb 04

Guides

Keeper talks, conservation stories, seasonal trails — and the animal's own badge to collect — surfaced at the exact moment of delight, right there at the glass. Not a placard nobody reads.

Verb 05

Updates instantly

An animal moves enclosures? Edit once and the sign already knows. Feeding times, keeper talks, seasonal blooms — live everywhere, never reprinted.

A bright, sunny day on the zoo's garden loop Botanical loop · Stop 21
What's blooming now — the sign updates itself by season
One tap at the glass

A kid asks "Where does she sleep?" — and the enclosure answers.

Not a chatbot guessing from the internet. The answer comes from the keeper's own notes — the heated rock, the first night, the name the team gave her. That's the difference between an FAQ and a friendship.

  • Grounded in your records — animal files, vet notes, keeper logs. Nothing invented.
  • Every language — the same tiger speaks Spanish, Mandarin and ASL-friendly text.
  • In the phone browser — QR, NFC tap or GPS. Zero downloads, zero friction.
How it works for a zoo

From filing cabinet to talking park in four steps.

You already have everything Waypoints needs. The AI does the drafting; your team does the approving.

01Admit
one zoo

Upload what you have

Animal records, keeper notes, the park map, last season's guidebook. Drag, drop, done.

02Admit
one zoo

AI drafts everything

Every stop, story, quiz and collectible stamp — in your zoo's voice, from your zoo's facts. You review and approve.

03Admit
one zoo

Place the signs

A QR code or NFC tap point at each enclosure. Print them yourself — no hardware, no wiring, no download.

04Admit
one zoo

Open the gates

Visitors tap and the park starts talking. Edit anytime — every sign updates the moment you hit save.

Most zoos go from upload to live tour in a single weekend.

What changes

The park gets longer. The giving gets closer. The signs stay true.

Families finish the whole loop

That last empty stamp slot is at the far end of the park — and kids will march everyone there to fill it. Dwell time goes up without a single new exhibit.

Stories happen at the enclosure

The conservation story plays while the tiger is looking your kid in the eye — not on a placard by the exit. Wonder sticks; signage doesn't.

Signage is never out of date

New arrival, moved habitat, changed feeding time, spring bloom — one edit in the studio and every tap point in the park already knows.

Admission

Pick your pass. Start free.

Every pass starts with a 14-day free trial. Upgrade when the park goes live.

Pass · 01Season pass

Field Kit

One venue, wired for the walk-up.

$149/ mo
14-day free trial · billed monthly
Start free trial
  • 1 venue · up to 10 waypoints
  • Core experience builder + AI-generated content
  • Audio, video, quizzes & badges
  • QR, NFC & GPS triggers
  • 14-day free trial
Most zoos pick this
Pass · 02Keeper pass

Expedition

Learning, stamps, the trails & the numbers.

$299/ mo
14-day free trial · billed monthly
Start free trial
  • Up to 25 waypoints
  • Collectible stamps & badges
  • Multi-language + accessibility
  • Visitor analytics
  • More monthly visitors
Pass · 03Safari pass

Summit

Every block, unlimited ground.

$599/ mo
14-day free trial · billed monthly
Start free trial
  • Unlimited waypoints
  • Every experience block
  • AI talking-head guide
  • Multiple editors
  • Higher usage limits
BackstageBusiness & Enterprise

Run Waypoints as infrastructure.

For organizations where the visitor experience is the operation — many venues, higher visitor volume, more editors, and a team on your side.

Business

from $1,000 / mo

Multiple venues, unlimited waypoints, more editors, and higher visitor volume.

Professional

from $2,500 / mo

More venues, higher usage limits, and more editors and analytics.

Enterprise

from $5,000 / mo

Unlimited venues, the highest visitor and usage limits, and priority processing.

Most zoos run happily on a self-serve pass. Larger parks and zoo networks run Waypoints in the Business tier — one platform across every gate, habitat and sister campus.

Book a demo

Annual passes: two months free on any tier · cancel anytime

Zoo questions

Asked at the glass, answered here.

Do visitors need to download an app?
No. A QR scan, NFC tap or short link opens the experience straight in the phone browser — including stamps, quizzes and the keeper AI. Grandparents included, zero setup.
Where do the AI's answers come from?
Only from what you upload — your animal records, keeper notes and approved materials. Every answer cites its source, works in the visitor's language, and never invents a fact about your animals.
What happens when an animal moves, or the garden changes with the season?
You edit once in the studio and every tap point updates instantly — no reprinting, no stale plaques. Seasonal content like "what's blooming now" can be scheduled to change itself.
Can we run seasonal trails and kids' badge hunts through it?
Yes. Any stop can carry a keeper talk, a conservation story, a seasonal trail or a badge to collect — so the experience lands at the moment of delight, right at the enclosure, and every stop can change with the season.
Gates open

Your animals already have the stories. Let them tell them.

Upload your records this weekend. By Monday, the tiger introduces herself, the penguins run their quiz, and the garden knows what's blooming.

14-day free trial · no credit card · nothing to install for your visitors